According to a process of research by Morgan Stanley, India’s digital advertising Market has expanded at an ultra fast pace of 33 per cent annually between the year 2010 and 2015.
The spend as a percentage? of total advertising enhanced to 13 per cent or just about US$ 1 billion in 2015, coming from merely 4 per cent in 2010.
A FICCI-KPMG review on the Indian media and entertainment Industry has forecasted that India’s digital advertising spending will most likely reach US$ 4 billion by 2020, and pick up about 26 per cent Share of the total Indian advertising market, whereas Print Media will turn out to be the second-largest medium following television.
