Media baron Ramoji Rao headed ETV has already created a considerable Market of its own in the Television arena. It seems that the ETV makers have big plans for expansion and it will come true with the launch of 4 new channels.
ETV Network will launch ETV Cinema, ETV Plus, ETV Life and ETV Abhiruchi on 14th November. These four channels will be dedicated to four different categories.
ETV Plus is for Health Care, ETV Life is for Life Style, ETV Abhiruchi is dedicated for Indian food and finally ETV Cinema is dedicated channel for Telugu Films.
Tollywood producers will be mightily delighted to see the new channel, ETV Cinema. This new development will increase the demand for diminishing Satellite business.
So far, MAA TV, Gemini and Zee Telugu have been the top channels to bag films and ETV Cinema might just give the tough competition for the above mentioned channels, a blessing in disguise for filmmakers.
