A new study says the color of your mug may be affecting the taste of your morning brew.
According to the survey, coffee drink from a white mug tastes less sweet and more bitter, than drinking from a blue or clear mug.
As survey report explained, people have a tendency to associate color with flavor and white was connected with bitterness and the brown color of the coffee contrasted fundamentally with a white drinking mug.
Drinking from a clear mug improved a drink’s sweetness and blue mugs obviously increased both sweetness and bitterness, so the brew tasted stronger overall. Study report says.
