The International Indian Film Academy (IIFA) award ceremony 2016 is returning to Europe for the second time, following the ceremony held in Amsterdam in 2005.
Madrid, the capital city of Spain, has been selected to host the 2016 edition of IIFA from June 23 to 26 in IFEMA convention center.
“We are extremely excited to announce that IIFA 2016 will Travel to Europe again. We had been working on Madrid for many years and as 2016 marks the 60-year friendship between India and Spain, we feel this is the right time to showcase our culture and Bollywood there,” Andre Timmins, Director, IIFA and Wizcraft said.
“We zeroed in on Madrid because we feel that the place is Best for our Industry. We also have been welcomed by the Mayor of Madrid, who is hosting us here. It’s just the right time. The new venue aims to reach out to the huge Latin American Market for Indian films. Spanish is the largest speaking language in the world. So, it will be a springboard for Indian films there as it’s less popular in Spain. But we aim that after our awards, people will be much aware about Indian films,” Andre said.
Actors Anil Kapoor, Sonakshi Sinha and Hrithik Roshan have already reached Spain to create awareness about Indian cinema by performing flash mobs on their popular Songs.
This will be the 17th edition of the IIFA ceremony.
