As indicated by latest reports, FMCG pioneer Procter & Gamble is planning to sell almost 100 brands by the end of Summer.
As reports say, the organization has planned to sell a percentage of the low performing brands.
According to media reports, the organization will be selling Duracell batteries which generated around $2.6 billion annual revenue to Warren Buffett’s Berkshire Hathaway next year.
As indicated by the company’s executive statement, the brands being sold by P&G are not powerless and could perform under new managers.
It is simply that they are not executing according to the desires of the Management.
