The First Ever television premiere of Rajamouli’s epic Film ‘Baahubali: The Beginning’ is slated for air on October 25th. MAA TV will air the Telugu version while Set Max will air the Hindi version.
We have already expected that the film will garner unprecedented TRPs. It seems that apart from huge TRPs, the film is expected to mint Crores for the channels that are airing the film.
The advertisement slots for Baahubali premiere are heard to be costing Rs 2.5 lakh for just 10 second of telecasting time. During this first world television premiere itself, the entertainment channels might recover the total Investment made to grab the satellite rights.
This amount of Rs 2.5 lakh for 10 second advertisement slot is never heard before for any film. Since the demand for this film is so huge, channels are demanding hefty sums. Surprisingly, corporate brands are not afraid to shell out this amount as they know the amount of hysteria the premiere would create.