Tamil star hero Suriya becomes the first Celebrity to Invest in the Tamil Nadu based HeroTalkies.com, an entertainment start-up offering online streaming of Tamil Film.
Suriya’s production house ‘2D Entertainment’ sees this as a strategic Investment opportunity into legal online Movie streaming business. In a statement, Rajsekar Pandian, CEO of 2D Entertainment said, “As a forward-looking organization we are keen on exploring several partnerships that expand our existing portfolio in the entertainment Industry. With movies moving towards digitization it was a logical step to bring into our fold an online streaming platform.”
“To have someone like Suriya not just endorse but invest in us is a big shot in the arm. The faith shown by them is a huge concept validation. We see exciting times ahead,” said Pradeep, co-founder & CEO of HeroTalkies.com.
A significant amount of the investment raised will be diverted towards content acquisition across different geographies. The process will augment the vision of the company to build an efficient alternative of movie distribution thus eliminating piracy.
On film front, Suriya will be next seen in ‘24’ also starring Samantha.