The Cyprus topped the Brand finance’s Best performing or fastest growing nation brands list with a change rate in performance growth of 39 per cent from the year 2017.
According to UK-based brand valuation consultancy Brand Finance’s Nation Brands 2018 report, the Cyprus topped the list with a change rate in performance growth of 39 per cent from the year 2017.
D.R. Congo (38%), Egypt (37%), Kenya (37%), and Tanzania (35%) came in 2nd, 3rd, 4th and 5th respectively.
Six out of ten fastest-growing nation brands this year are from Africa. Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana have all recorded outstanding growth between 28% and 38% year on year.
Here’s the TOP 10 list of BEST Performing or Fastest Growing NATION Brands:
| Rank In Performance (2018) | Nation Brand | Change In Performance | Brand Value (USD billion) | Brand Rating | Brand Value Rank |
| 10 | Estonia | +27 | $35bn | AA+ | 83 |
| 9 | Ghana | +28 | $31bn | A+ | 85 |
| 8 | Germany | +28 | $5,147bn | AAA | 3 |
| 7 | Slovenia | +29 | $82bn | AA | 62 |
| 6 | Ethiopia | +29 | $40bn | A | 79 |
| 5 | Tanzania | +35 | $29bn | A+ | 89 |
| 4 | Kenya | +37 | $52bn | A+ | 72 |
| 3 | Egypt | +37 | $121bn | A+ | 56 |
| 2 | D.R. Congo | +38 | $22bn | BBB | 96 |
| 1 | Cyprus | +39 | $21bn | AA | 97 |
TOP 10 BEST Performing or Fastest Growing NATION Brands:
1.Cyprus; 2. D.R. Congo; 3. Egypt; 4. Kenya; 5. Tanzania; 6. Ethiopia; 7. Slovenia; 8. Germany; 9. Ghana; 10. Estonia.
Brand finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the World’s Largest companies.
